Brioni

The Story Behind The Legend

In order to approach customers in China and to deliver the legendary brand image, Brioni suit will be personified to create a monologue about itself. Through the monologue, the Heritage, Art of Tailoring and Legends behind Brioni will be revealed and the distance between customers and Brioni will be narrowed. The stories of Brioni’s celebrity friends around the world will also be showcased to inspire people to live a boundless life.