BVLGARI

Bloom with Mandala

Start from the user own personality, we will lead them to find their own unique scent represented in the six core scents of OMNIA OIG via a personality test, then further invite them to witness the beauty through the element of sunset, jewelry, and flowers.

Mechanism:
The interactive digital campaign is consisted of two games, which users will need to complete and share the first to unlock the second.

Game I – Scent of A Woman
Game II – Mandala