I worked alongside a team to create digital strategic for the Fenton History Center official website. Our analysis included an assessment of the activity using professional strategic tools and frameworks. The strategic analysis report showed a comprehensive review of the museum’s website placed with an external and internal context. For the external examination, we created the analysis report of market research, audiences, threats, and opportunities. For the internal examination, our strategic analysis presented the review of current digital activities, current users, value chain, and strengths and weaknesses.
Based on the research, the final report was build by the user persona and journey for the external analysis and the data visualization report on Tableau to show the perception of the museum’s data. As a team, our final digital strategy report discussed the recommendations, crafted the final report, and created the final presentation.