LACOSTE
Chinese New Year CampaignChinese consumers are keen on receiving gift / surprise during CNY, as a refreshment for the new year. There is a blast surprise from LACOSTE, a greeting peach inspired by traditional Chinese lucky money pocket (hongbao) and bring good fortune. The focus & attraction to users will be focused on peach – its 3d visual and its blasting moment.
![](https://freight.cargo.site/t/original/i/f877bac138f56a2a702681f91226f17301c9f515ac8d2f6bda51767aebbeeee1/iphone-LACOSTE-1.png)
![](https://freight.cargo.site/t/original/i/6b617743644c931e486d4de0b150737799ad84b798428833b77391d3522f5e3c/iphone-LACOSTE-2.png)
![](https://freight.cargo.site/t/original/i/c9cbb75447a6c426ba56c4f731ea7c4d0f37d63a6783487b54eedd9cd35f01b9/iphone-LACOSTE-3.png)
![](https://freight.cargo.site/t/original/i/6c9839f85029d98caa0fbe5bba862ebe56839a20152a3367e4f91889e92f0142/iphone-LACOSTE-4.png)