NIKE

TECHBOOK & SNEAKERBOOTS

Position Nike Sports Wear as innovation through elevating techpack + sneakerboots and driving tech book download.
Campaign Idea:
Step forward and fight against the severe weather

Mechanism:
Consumers tend to engage more in 2-user mobile interaction, rather than single player game. Dual screen interaction can be used to evoke engagement and sharing rate through High-tech experience. Tell the story of conquoring the weather together (Product and Consumer together; User 1 and User 2 together).