SirusXM Media
Unlocking Infinite Waves of Success: Transforming Media's Portfolio

Time Period:
October, 2022 - June, 2023 ↗

SXM Media is the integrated sales division of Sirius XM Holdings Inc., encompassing its comprehensive range of audio entertainment platforms and services, including SiriusXM, Pandora, and Stitcher. Serving as the overarching entity that unifies our diverse portfolio of brands, we leverage the rich history, legacy, icons, and capabilities within this house of brands to craft our brand narrative and core mission. Our primary mission is to cater to advertisers, positioning ourselves as their preferred advertising partner, while distinctly separating ourselves from any role as a flagship brand that impacts the B2C side of our business.