Navigation Goals

→ Demonstrate SiriusXM Media's brand.
→ Help users qualify themselves with SiriusXM Media's audiences or thought leadership.
→ Guide leads to take action and begin the sales journey.
→ Guide users to find the information they need to accomplish task.
→ Note: these sketches are meant to represent ways of grouping and exposing the navigation categories-alignment and styles may change with design.

Benefits:
• Provides clear entrypoints for users to explore different categories of content. 
• Simple sections encourage users to take action and prevent decision paralysis.
• Putting the corporate information and educational resources in the footer de-clutters the primary nav and emphasizes critical user paths.

Negatives:
• Forces users to make a choice of primary navigation categories without seeing all the options.