→ A well-designed UX ensures a consistent and cohesive experience across all brands within the portfolio. Users should easily recognize and navigate between different brands and products, which strengthens the overall brand identity.

→ A positive UX across various brand offerings can lead to higher user engagement and increased customer loyalty. Satisfied users are more likely to explore and trust other brands within the portfolio.

→The overall UX of a brand portfolio can greatly influence how users perceive the brand. A seamless and user-friendly experience reflects positively on the brand, while a poor UX can tarnish its reputation.