Project Goal

→ Unify internally and externally by adopting the SiriusXM Media brand with a clear brand purpose and structure.
→ An adaptable portfolio structure for future acquisitions across diverse verticals and new brand integration.

→ Create a messaging framework to empower your sales team with consistent and effective communication.

→ Establish an easily implementable, flexible design system to empower creative and marketing teams in executing bold ideas.

Research:
Interviews
Surveys
Competitive analysis
Materials review
Content audit

Synthesis:
Differentiators
Portfolio architecture
Masterbrand position
TOV
Messaging framework


Ideation:
Content strategy & ideas
Visual identity
Brand guidelines
Product brief

Foundation:
Information Architecture
Wireframe
Prototyping
Taxonomy
Module Building