Ideation
For the new website to be successful, it needed to both address business goals and meet user needs.
When we examined the space where business and user goals overlap, two key content tensions can help us refine our focus.
Users’ needs
→ Understand
Determine whether SiriusXM Media is the right partner
→ Understand
Get to know SiriusXM Media’s portfolio and offerings
→ Learn
Gain insights to build effective reports and RFPs
→ Evaluate
Determine whether SiriusXM Media is the right partner
Business Goal
Stand out as a leader in the media industry
Streamline organization and sales strategy