kate spade new york

Echoing with kate spade new york's global marketing theme "travel colorfully" and leveraging on the Chinese Mid-Autumn Festival, kate spade Flying with Sky Lantern campaign is a highly locallized festive interactive campaign that maintains the brand's core DNA. User can write down personal wishes on the sky lantern and watch it fly against the backdrop of the city of Shanghai, meanwhile, user's friends can see this flying lantern animated on their smartphone by simply scanning a QR code.